Nine months later, this site has fully developed from an embryo of dispersed articles, to a healthy fetus with specialized segments and dedicated functions.

The first 35,000 hits helped sculpt what and how the blog features. Those who followed the progress from the start, are well aware of the dozens of trials and experiments that have culminated into the present categories and sections the blog offers.

Well-established categories include the Biology Related section that many readers find delightful in its simple language and terms that elegantly expose key features and advances in the realms of biology, neuroscience and science in general.

The Out and About category has also proved very popular, with comprehensive, honest and unique reviews of Lebanon’s hottest clubs, pubs, restaurants and events. The collaborative efforts with heavyweight nightlife website beirutnightlife.com has also enhanced coverage of major events for readers, with quality images and video accompanying the much sought-after reviews.

The Thoughts segment chooses topics from politics, current affairs, society, economics and religious matters and elaborates my humble opinion in regard to such topics that spark my, and many of my readers’, interest.

We all love Failblog.org and enjoy laughing at the epic failures of people all around the world. Unfortunately, the endless reservoir of local failures does not get its fair share of exposure on giants like failblog… That’s why we borrowed the concept, and tweaked it a little into the فشل  stamp , the Arabic word for “Failure”. Photos sent to the blog by the readers themselves, and failures I happen to stumble upon myself are all featured in the Fail Loubnan section, that has not surprisingly been quite successful.

Music, especially electronic dance music, is a genre I am very fond of. I believe music is a very integral part of our lives, and as such, make sure Sound Selections handpicked by picky old me are a regular feature on the blog. Sound Selections include direct links to download the songs listed, and despite my efforts to diversify the SSs, the blog will be collaborating with Krekib.com to deliver a wider scope of the latest commercial and RnB Sound Selections, making sure all our readers are satisfied.

I come from a heavily artistic family, and have been surrounded by the many forms of art all my life. That is why, a late-comer to the blog is the Artsy Fartsy section. you might be wondering why I chose that title, it’s cause it sounds funny. In this section, I call upon expert help from my more arts-oriented friends, who unlike me, remain up-to-date with the latest design, architecture and cultural trends. I would like to take this opportunity to welcome the first author on the blog besides myself, Ani, who will largely be responsible for the Artsy Fartsy and cultural aspects of the blog.

Even though it is largely unappreciated by many Lebanese readers, the How-to section has proven quite a hit amongst Googlers. In this section, I attempt to explain as clearly as possible how to execute some less-known activities online. From Twitter, to Google Calendars, selecting all your friends on Facebook, how to understand the Richter Scale and much more have been explained in my way after I myself had had trouble getting the hang of them, and finally did.

Apart from the above, worthy YouTubes, fun and interesting Extras, free Ebooks and loads of Competitions fill up the blog’s gaps.

Compared to other sites, the blog’s traffic might seem humble, but I would like to point to the fact that in today’s social-media-oriented world, it is quality that comes before quantity in terms of traffic. From a meek 3000 hits in the month of January 2010, 6 months later, the blog traffic rose 140% to 7,200 hits in July. So far, August has surpassed the 7,000-mark. This steady increase averages to some 250 hits/day, 15-18% of which are from redirected search engine results and 3% from syndicated views. The rest are redirected traffic from social media networks Facebook and Twitter, as well as links from other bloggers and websites.

I love blogging but it is not my job, nor do I want it to be. However, I am obsessed with improving it as much as I possibly can. I do not plan to make profit from this website, and I have injected into it some of my own cash with barely any financial return (but a whole lot of sentimental return). That is why, after careful consideration and consulting a few friends who understand how the markets work far better than I do, I am opening the floor to advertise on the blog officially.

After comparing several ad services and website offers, I have come up with a fair pricing for the blog’s ads. 1 cent/view is the blog’s rate.

Why am I sharing this with everyone? To make it clear how much profit this blog is making, and to ensure to anyone in doubt that this money will go into making the blog bigger and better, enabling us to hold more competitions and bigger giveaways, along with increased space for more pictures and videos hosted on the site itself. Several long-term plans also are in place, but I’ll keep those a surprise for when the times is right.

Thanks for reading this long, boring post, and if you are interested please email me at

gino@ginosblog.com