As I had leaked a few days earlier, Lotus cars was launched (or re-launched) in Lebanon last night at MAD club in Beirut. Of course, the guest of honor was none other than 2007 F1 Champ Kimi Raikonnen. So, understandably, the crowd was a mix of diehard F1 fans as well as connoisseurs of all things that run on petrol.
The full Lotus arsenal was displayed on a red carpet at Mad’s door, which on the inside was plastered with photos of the Elise and other models the company is famous for. A special stage was erected with “Lotus is Back” and where the execs from Lebanon and the parent company took to the stage and formally launched the luxury car brand in Lebanon, whose dealership will be located somewhere near Zaitunay Bay and the Four Seasons Hotel.
Kimi’s short interview was short, and the “Ice Man” nickname was well-deserved, with short answers and a hurried composure on stage. He did however delight fans, and my friend John managed to snatch an autograph from him. If you’re one of the veteran fans, here’s the video of the interview last night courtesy of Biser3a.com