So, whenever I see something like this, I get extremely skeptical. It’s either a marketing campaign trying to go viral, or a marketing student somewhere trying to do good on a project. Of course, I investigated and found out that, to my surprise, it isn’t.
It actually started as a gag on one of those infamous WhatsApp groups you have with your friends. We all have one of those, helps keep your old friends close when you’re continents apart. However, I must confess, I would probably never want the stuff in our group published =P Here’s what one of the admins told me:
Most of us live in London and all of us are already working either in finance or as entrepreneurs. All this to tell you that we are not into any kind of marketing or psychological social experiment. It genuinely started as a fun spontaneous initiative.
Biting one’s lip is something sexy, so I’m not sure why not enough girls pull off the sexy pose I made on the Empire State! Now, what started as goofing off between Walid Jalkh, Nicolas Hindi and their friends, sorta did what people often find hard to do purposefully: go viral.
This though, poses the question “Why?” and that’s exactly what the guys are trying to figure out. Maybe it’ll become a HONY-style project of featuring photos of people living in the city, sort of like snapshots of their lives/work/etc. in a particular place and time.
This is obviously going strong and we are trying to channel this energy into something cool and fun but more purposeful. We have been taken a little bit by surprise with the way this has spread so rapidly. I hope you also will bite (your lip ) into this
Till then, make it funny. Who knows? Maybe one of the photos will have the potential to become a meme. This just goes to prove that going “viral”, at least in a particular location, is something very tough to forecast. Who would’ve thought PSY’s Gangnam Style would have some 600,000,000 views?! Sometimes, stuff with no purpose go viral, so making use of the popularity is the tricky part.
Anyway, if you were wondering, I hope this post answers your questions and puts your doubts and fears to rest =P