If you’re into the ad world, you might wanna stop by Brofessional Review every now and then. They tackle everything that has to do with advertising campaigns in Lebanon. Whether its print, TV, billboards, etc. they’re on it, giving their 2 cents, whether bashing or applauding, as well as keeping an eye out for the easy-way-out agencies take sometimes by copying an already successful campaign in a different country they think we won’t ever see (umm, YouTube?)
One particular finding that really disappointed me was the Buzz commercial, which made the phrase “3adeeee, ca va, mesh enno…” famous (don’t worry, not the mashewe one!). It turns out it’s practically the same as a Mello Yello ad, a US beer. Now, the creative behind the concept explained her position, and it’s up to you guys to decide if what she’s claiming is true (it does happen sometimes, ideas can evolve in parallel and look very much alike, especially in science at least!)
Here are the two videos:
Special thanks to the guys at Brofessional Review and @figo29 for bringing this to our attention!
After looking into the matter further, I realize that I read it on BlogBaladi first! (THANKS NAJIB <3)
