So, Absolut is collaborating with Masrhou’ Leila on a project dubbed #Ma3Leila. The idea is to invite fans to co-write the lyrics of an upcoming song and to pitch with the storyboard of the song’s video clip.
Mashrou’ Leila is of course a massively popular Lebanese band, who has risen to mega-stardom in the Arab-speaking world and sell out shows across the region and Europe. Their lyrics speaks a lot to the region’s younger generation, and I myself deeply identify with one of their songs from the “Ra’asuk” album, “Lil Watan”. Their use of mainly colloquial Lebanese dialect and the violin have made their music standout from similar Arab pop bands, as well as their eccentric and outspoken frontman, Hamed Sinno. And no one can deny Mashrou’ Leila has achieved levels of success few others in the region have, and are a source of pride, and sometimes controversy, in Lebanon. I like the pair-up with Absolut too, I feel like for once, the brand and the stars they collaborate with make sense.
Anyway, I think it’s pretty cool people get to help write an upcoming Masrhou’ Leila song. As of today, Absolut and Mashrou’ Leila started posting on their Facebook pages part of the lyrics with blanks in them. All you have to do is to fill in these blanks in the comments section with the hashtag #Ma3Leila.
Here’s the first one, and make sure you post it on the Absolut or Mashrou’ Leila Facebook pages, not here!