So, guess what? Remember that leak I told you I was working on? Well, I found something even bigger! I have gathered enough information about it from various contacts in Beirut (who I am very grateful to for making it possible from all the way here).
Virgin Radio is opening a station in Beirut in the next few weeks and it’s looking massive. The radio station operates in Canada, France, Turkey, Thailand and Dubai and the next one is opening in our beloved Beirut.
The Top 40 music station will be extremely interactive, with a lot of focus on social media integration and 3 weekly, live roadshows (look out Gavin Ford!). They’re so big on social networking that rumor has it you can even request songs via Twitter, with the nice guys at Virgin Radio tweeting your girlfriend (who I assume you are dedicating the song to) “Listen to Virgin Radio Lebanon at (insert time) for a special song from your boy” (or something like that). So no more waiting on the line and getting hung-up on after 16 minutes on the line (Thanks MixFM!)
It’s set to kick off in April, taking it easy at first and then going all out on Labor Day with rumors that Sir Richard Branson himself will be attending! They’ve already begun scouting for local talent to be part of the station too.
I, personally, am excited to see how it plays out. English-speaking radio stations in Lebanon are undoubtedly awesome, but they’ve become “too big” for us normal folk, with airtime, competitions and contributions being farfetched for most of us. Virgin Radio looks to be more accessible, more interactive and that’s definitely something I’m looking forward to.
I’ll keep an eye out for more info on this awesome leak!